Love Grain Hitting the Headlines! January 04 2017, 0 Comments

We're honored and thrilled to be a part of tiny teff making it big!  

Check out these recent articles from top media outlets, including Forbes, The Guardian, and The New York Times featuring Love Grain's very own Aleem Ahmed and his experience moving from the Ethiopian Agricultural Transformation Agency to creating a social enterprise that brings value to everyone it touches. 

Forbes, 11.01.2016: Four-Ingredient Chocolate Chip Cookies As Nutritious As Your Breakfast Cereal

Is Teff the New Supergrain?” The New York Times asked in August. This ancient grain, a staple crop in Ethiopia, is so packed with vitamins and nutrients it might as well be prescribed by your doctor...One of the strong upstarts in the field, hard at work popularizing teff to a US audience, is Love Grain. The company was founded by American consultant Aleem Ahmed after he went to live in his ancestral homeland, Ethiopia’s Great Rift Valley, where he worked with the country's Agricultural Transformation Agency, which oversees Ethiopia's teff production. Read more...

The Guardian, 10.14.2016: Teff could be the next quinoa as Ethiopia boosts exports

There are two inescapable foods in Ethiopia, coffee and teff. While Ethiopian coffee is famous worldwide, the country’s staple grain is still a stranger to western palates. But food entrepreneurs hope teff will soon be as ubiquitous in British supermarkets as it is in Addis Ababa’s kitchens...Ethiopians have been planting teff – the base of their renowned injera bread - for more than 3,000 years. Yet for businessmen like Aleem Ahmed, this gluten-free grain, packed with amino acids, has the potential to become a lucrative superfood. Companies like Ahmed’s Love Grain in the US or Tobia Teff in the UK want to provide westerners with a healthier alternative to wheat while helping Ethiopian farmers thrive. Read more...

The New York Times, 08.16.2016: Is Teff the Next Super Grain?

When Laura Ingalls, an avid runner from Boston, found out after a routine blood test that she was iron-deficient, she turned to the kitchen instead of the medicine cabinet: She started eating teff...A small number of food start-ups like Love Grain, a company based in San Francisco, are trying to incorporate teff into everyday American foods. Last year the company introduced a line of gluten-free pancake mixes made from teff, which sold out quickly. Now the company is working on introducing a line of high-protein, teff-based tortilla chips next year. Read more...